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Tips on How to Sell Your Home During the Holiday Season

We are officially in the holiday season, and with that comes an atmosphere filled with warmth, festivity, joy, and also the feeling of being overwhelmingly busy! During the holiday season, many people assume that the market slows down, and therefore may hesitate to list their homes. The truth is, selling your home during the holidays can be successful and be extremely rewarding with the right approach.

We have pulled together some effective tips on how you can successfully sell your home during the holiday season. Check them out here:

1 – Work with a real estate agent who is knowledgeable.

First off, it is important that you partner with a real estate agent who not only has proven success but is also proactive in their approach while understanding the local market trends. A skilled agent can help to guide you through all the nuances of selling during the holiday season and can be a good sounding board when it comes to navigating any challenges that may arise.

2 – Embrace festive décor.

While you want to ensure that potential buyers are able to easily check out every part of the home’s interior and exterior, you should still participate in the fun that is decorating your home for the holiday season. When decorating for potential buyers, opt for tasteful and neutral holiday décor that is not totally distracting. Avoid any decorations that might feel overwhelming and that might overpower the beautiful features of your home that you are looking to show off. When decorating, incorporate elegant touches such as subtle lighting, a gorgeous Christmas tree, and wreath on the front door. Ultimately, you want to create a welcoming ambiance that celebrates the holidays without overshadowing any selling points that your home has.

3 – Highlight the cozy spaces in your home.

To continue on with the spirit of the holiday season, stage your home with plush blankets, comfortable seating areas, and soft lighting that can create a cozy atmosphere for potential buyers to picture themselves living in. If you have a fireplace, be sure to emphasize this to help evoke the feeling of comfort and coziness. Especially during the winter in New England, potential buyers will want to easily envision themselves in a warm and relaxing space.

4 – Focus on curb appeal.

As much as the interior of your home being up to par is crucial, the curb appeal is arguably even more important! Focusing on the curb appeal of your home is extremely important as it is the very first impression that potential buyers will have. Winter landscaping can be challenging but do your best to keep your walkways clear of snow and ice and consider adding in some nice seasonal touches. If you have a porch, you have tons of options when it comes to an inviting entrance. Decorating your trees and bushes with some festive outdoor lighting is also a great way to enhance the appearance of your home, especially given how dark it gets during the winter months!

5 – Get some professional photography.

Once your home is fully staged inside and out, it is important to invest in a great photographer who can provide you with some high-quality photos. These photos are essential in marketing your home effectively and must be taken at a time of day where you can capture your home in the best light possible. Great photography will help to differentiate your listing among the other homes listed and can be what initially draws potential buyers to check out your home.

6 – Be flexible and price strategically.

Lastly, understand that potential buyers have busy schedules during the holiday season, and be as flexible as possible when it comes to showings and accommodating viewing times. Be open to last-minute requests as well as potentially extending viewing hours for people who are interested. You must also work closely with your real estate agent to set the right price that accurately reflects the market conditions along with the unique features that your home has to offer.

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